TV Commercials

From New York to Los Angeles, people across America recognize Empire TV commercials because of two distinct things: The Empire Man and The Empire Jingle. The Empire Man was introduced in 1977 and later adapted into the popular animated TV character that has grown to become a cultural icon. The Empire Man originally appeared on TV as a role played by Lynn Hauldren. Contrary to popular belief, the Empire Man was not the company’s owner, nor was he a sales representative or installer. In the late 1970s, Hauldren was an advertising copywriter who worked for the Empire brand. The company’s owner, during the time, requested he play the Empire Man role after unsuccessfully auditioning several other actors. He was the friendly face that appeared on television sets telling families all about Empire’s name-brand carpet and affordable prices. Each spot ended with the memorable Empire Today Jingle. C’mon, sing it with us: "eight hundred, five-eight-eight, two, three-hundred Empire Today!" Hauldren also wrote and recorded the jingle with an a cappella group, The Fabulous 40s. The famous Empire Today advertising jingle has made the Empire Today phone number (800-588-2300) one of the most recognized numbers in the country. We’re proud of these pieces our Empire history. Not only have they remained in the memories of many, they have helped shape the brand and mission that we support today: to provide convenience, quality and professionalism throughout the process of getting new carpet and flooring.