Digital Analytics Specialist
Northlake, IL (Corporate Market Support)
Ready to grow your career? Empire Today is seeking a Digital Analytics Specialist to join our creative, fast-paced, and dynamic marketing team. The Digital Analytics Specialist will manage website tagging for accurate data collection, analysis, and reporting, with the goal of boosting revenue and efficiency across various marketing channels.
We offer:
- Health benefits.
- 401K plan with premium 4% company match.
- Paid time off and holiday pay.
- Wellness program.
- Professional development & career advancement opportunities.
- Lots of perks.
Responsibilities:
Implement, monitor, and maintain tagging to ensure data is properly collected for analysis and reporting.
Assist in the development/execution of A/B and multivariate tests to improve website performance.
Advise/assist web development team in testing/optimizing conversion and analytics tagging.
Use a variety of tools to analyze data from digital marketing channels and provide data-driven, actionable recommendations.
Evaluate website and marketing channel data to develop/apply strategies that boost conversion rates, revenue, and user experience.
Manage marketing data collection/distribution to enhance performance while navigating growing privacy and regulatory demands.
Maintain reporting best practices for a variety of marketing platforms/systems.
Assist in the development of new reporting tools and capabilities.
Prepare/distribute performance reports.
Support/train business partners and vendors with their data and reporting needs.
Qualifications:
- 2-3 years’ experience with website and digital marketing analytics for companies/agencies with extensive paid search and paid social marketing campaigns.
- Ability to troubleshoot tracking codes and pixels by using browser extensions and inspecting source code.
- Familiarity with building URLs with tracking parameters.
- Detailed, hands-on knowledge of Google/Adobe Analytics.
- Experience creating conversion rules in platforms such as Google Ads and implementing them through various tag management systems.
- Experience using A/B testing tools such as Adobe Target or Optimizely.
- Familiarity with Adobe Launch and a strong understanding or rules, data elements, extensions and environments preferred.
- Solid knowledge of website, marketing, and digital advertising objectives and nomenclature.
- Excellent working knowledge of Microsoft Excel.
Experience with Tableau dashboards and/or other data visualization tools a plus.
Why You’ll Love Empire
- We empower our employees to strive for their unique goals. Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.
- We take care of our people. We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.
- We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.
- We’re one of the nation’s most recognizable brands. You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.
- Visit https://www.empiretoday.com/careers to learn more.
Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. Base pay is one part of our total rewards package. Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability. By Submitting your resume and application information, you authorize Empire Today to transmit and store your information in the Empire Today group companies' world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies. By pressing apply and providing your telephone number and email address, you authorize Empire Today to contact you by email or telephone at the wireless or landline phone number provided using automated phone technology and/or text messaging. Message and data charges may apply. You may revoke consent at any time.
